Spring Summer 2018
For Spring Summer 2018 the overall concept of the collection is ”elaborated classics”. Stand presents a ready-to-wear collection that stays very true to the brands aesthetic and plays with the duality of chic and basic. The concept of duality is also present in the silhouette, where a slightly casual and sporty look meets a more tailored and sophisticated one.
With leather being the focal point, the collection experiments with materials that either complements the leather or plays with the idea of imitation, such as patent coated fur and plastic laminated lace. It explores a spectrum of surfaces and textures and present it through stand ́s point of view, subtle but at the same time urban, projecting the power of leather, which is at the very core of STAND ́s identity.
The spring summer 2018 collection is based on the idea of a complete wardrobe, a wardrobe where every piece is a staple with strong attention to detail and proportion, all made for impeccable and developed style. Stand out pieces of the collection include patent shearling coats, suede sets and faux fur coats in a color scheme of shiny black, bright red, camel, and deep purple - all executed with an effortless attitude and nonchalant sexiness signicative of STAND.